Case file Nº BDD-05/07
Upsell & Cross-sell Product Mix Strategy
Marketing analysis and strategy to identify product mixes that support upsell and cross-sell at Sephora.
- Client
- Sephora
- Format
- Business Deep Dive
- Duration
- 3 weeks
MarketingRetailUpsellCross-sell
Business Context
The project focused on product combinations that could support upsell and cross-sell.
Strategic Problem
Which product mixes could best support upsell and cross-sell?
Data Sources
Sephora product-related information used for marketing analysis.
Methodology
Marketing analysis and strategy focused on product mixes for upsell and cross-sell.
Key Results
Proposed product mixes to support upsell and cross-sell.
Tools & Stack
Marketing AnalysisProduct Strategy
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